ESEA Online

The very first question I ask all my new clients is: why do you need Commission blueprint 2.0? Not all strategies are suitable for all businesses, so I need to know what they want to do and what they expect from me. During the first discussion, some potential clients even decide that they don’t want marketing at all, which is fine by me: I’d rather see them returning when they’re ready, than doing something useless right now, and losing them for good.

The level of service is different, as needed. For instance, a company that’s doing exclusively B2B services doesn’t need a strong presence on social networking sites; and an affiliate marketing program will require a completely different approach than a website that needs to increase its general audience in order to produce more advertising revenue.

The worst clients are those who don’t know what they want and why they want it. That’s a sure recipe for trouble. No matter what you do for them, you’ll always be wrong, so I make sure I get none of those by asking this simple question.

It may not be immediately obvious, but there are right and wrong ways to use your discount coupons. The best way I’ve found so far is to save them up and use all of them at the same time, during a promotional campaign for my clients.

For instance, I kept my HostGator reseller coupon, instead of using it immediately. I also got a good discount from the company that runs my pay-per-click campaigns, and, on top of that, I hired a new web programmer, who was willing to work for little money in the beginning, to build up his portfolio. So, I put these together, and offered promotional prices to my new clients for the next couple of months. I was able to afford a really good discount, of about 30%, without having to compromise my profit margin, and the campaign brought in a lot of new clients, who remained with my company after the prices got back to normal.